“Naples has long been home to deep, generational wealth and traditionally functioned as a low-profile enclave for residents seeking privacy.”
By the time a plane “straightens out over the patina-green sandbanks west of Marco Island and drops in towards Naples Municipal airport,” what strikes first isn’t the wealth — it’s “the quiet. The nothing-ness. (Which is another kind of wealth, of course).”
As Forbes reports, Kolter Urban is “currently building two of Naples’ swankiest, new waterfront condo projects — Olana Naples and 3300 Gulf Shore — that are squarely aimed at the ‘No-Thanks-Miami’ crowd and the clearest evidence yet that the city’s ‘Old Money’ secret is finally getting out.”
That quiet permanence — intentional, legacy-driven, and deeply private — is exactly what is drawing a new wave of ultra-high-net-worth buyers to Naples.
As Forbes reports, Kolter Urban is “currently building two of Naples’ swankiest, new waterfront condo projects — Olana Naples and 3300 Gulf Shore — that are squarely aimed at the ‘No-Thanks-Miami’ crowd and the clearest evidence yet that the city’s ‘Old Money’ secret is finally getting out.”
For those seeking the rarest expression of beachfront ownership, Olana Naples represents the pinnacle of that movement.
According to Forbes, “Olana sits directly on the beach on Gulf Shore Boulevard North, a sliver of coastline so tightly zoned and controlled it might as well be Malibu inside of Yellowstone National Park.”
“There are only twelve residences in the entire building, including two beachfront villas on the ground floor, each totaling 11,500 square feet with 80’ of Gulf frontage and private pools.”
“The other ten residences are designed to feel more like sky mansions than condominiums, featuring private cinema rooms, wellness centers, hydrotherapy circuits, and dual kitchens — one for owners, and one for entertaining.”
As Kolter Urban President Brian Van Slyke explains, “Olana responds to the desire for expansive, indoor-outdoor waterfront living without the maintenance demands of Naples’ traditional estate homes. It builds upon — not replaces — the existing lifestyle here.”
Conceived by architect Randall Stofft, the design “leans into Naples’ Old Florida elegance and architectural roots rather than trying to force something glassy and futuristic where it doesn’t belong.”
Naples has become, in the words of Forbes, “Florida’s quietest address.”
At Olana Naples, that quiet confidence is expressed directly on the Gulf — where beachfront land is vanishingly scarce, ownership is generational, and privacy remains paramount.
